Vertiport Naming Rights Dubai

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Vertiport Naming Rights Dubai

Dubai’s vertiport network launched on 31st March 2026, making it the world’s first commercial air taxi infrastructure. Two vertiports are live now. Two more are coming before the end of 2026. And every single one carries naming rights that are available to a select group of brands.

Digital Space Dive, as an authorised outdoor advertising agency in the UAE, facilitates access to naming rights for brands through our official media partner network, Elevision, the exclusive commercial partner of Skyports Infrastructure and the Roads and Transport Authority (RTA).

Submissions are open. Availability is limited. This opportunity will not exist twice.

Dubai's Vertiport Network: The World's First Commercial Air Taxi Infrastructure

In 2017, HH Sheikh Mohammed bin Rashid Al Maktoum presented a vision: Dubai would become the first city in the world to operate a commercial air taxi network. In 2026, that vision is an operational reality.

Dubai’s Vertiport Network is a government-backed initiative by the Roads and Transport Authority (RTA), built in partnership with Skyports Infrastructure and Joby Aviation. It consists of four purpose-built vertiports, terminals for electric vertical take-off and landing (eVTOL) air taxis, positioned across Dubai’s most iconic destinations.

The first two vertiports were activated on 31st March 2026. Two more will activate before the end of 2026. When complete, Dubai will be the first city in the world with a permanent, city-wide air taxi service operating from dedicated commercial vertiport infrastructure.

Key Facts Every Brand Should Know

Launched
31st March 2026: DXV (Dubai Airport) and AUV (Dubai Marina) now live
Network size
4 vertiports total: DXB Airport, Dubai Marina, Palm Jumeirah, Downtown Dubai
Operator
Joby Aviation: eVTOL aircraft; Skyports Infrastructure, vertiport design & build
Government partner
Roads and Transport Authority (RTA): full government backing
Royal endorsement
Personally championed by HH Sheikh Mohammed bin Rashid Al Maktoum (2023, 2024 World Government Summit)
Passenger capacity
DXV (Airport) is capable of up to 170,000 passengers annually
Flight booking
Via Joby app: digital check-in, seamless boarding
Exclusive media
Elevision is the sole commercial partner for all naming rights and media across the network

The Four Vertiport Locations

Vertiport

Status

Primary Audience

Why It Matters

DXV Dubai Int’l Airport

LIVE March 2026

International business travellers, HNWIs, tourists

Highest-footfall hub. 170,000 passengers/year. Metro-connected.

AUV Dubai Marina

LIVE March 2026

Residents, luxury tourists, F&B, lifestyle brands

Dubai’s most iconic waterfront. Affluent residential catchment.

Palm Jumeirah

Coming Q4 2026

Ultra-premium residents, hotel guests, and Atlantis visitors

One of the most exclusive addresses on earth.

Downtown Dubai

Coming Q4 2026

Urban professionals, tourists, and Dubai Mall visitors

Adjacent to Burj Khalifa and Dubai Mall, the highest daily footfall.

Why Vertiport Naming Rights is Unlike Any Advertising Opportunity in Dubai

Dubai has given brands some of the most iconic advertising opportunities in the world. Metro naming rights. Sheikh Zayed Road billboards. Dubai Mall screens. Burj Khalifa projections. But every one of those placements has something in common: it has existed before, and it will exist again.

Vertiport’s naming rights are different. There are four vertiport naming rights in the world. Four. That’s it. The world’s first commercial air taxi network has four terminals. Four naming rights positions. Once they’re gone, they’re gone. No other city has done this. No other opportunity like this has ever existed in the history of advertising.

🌍 The Only One in the World
There are 4 vertiport naming rights in existence globally. Your brand could own one. This opportunity will never be repeated anywhere in the world at this scale.
🤝 Government Backed at the Highest Level

Endorsed personally by HH Sheikh Mohammed bin Rashid Al Maktoum and operated by RTA. Your brand is directly aligned with the UAE’s national vision for 2026 and beyond.

📰 Global PR That Money Can't Buy

Every international media outlet covering Dubai’s air taxi launch features the vertiport. Your brand name on that building is in every photo, every article, every broadcast. That’s earned media at a global scale.

📍 3-Year Permanent Presence
Minimum 3-year contract. Multiple branded assets per vertiport. Your name on the building, entrance, landing pad, and parking. Every day. Every flight. Every passenger.
👑 Dubai's Highest-Value Audience
Air taxi passengers are C-suite executives, international HNWIs, luxury travellers, and business decision-makers. Not mass market. The most affluent captive audience in Dubai, and they see your brand on every journey.
🚀 Innovation Leadership Positioning

Naming a vertiport signals to your market that your brand leads the future, not follows it. It is an instant positioning statement that no campaign, creative execution, or media buy alone can achieve.

⏱️ Free Pre-Launch Exposure
Any time between contract signature and the first commercial flight is provided as added value, not counted toward your 3-year term. Early signatories get free brand exposure on the vertiport from the day of installation.
🖥️ Naming Rights + Digital Screens
This is the only Dubai transport hub that offers BOTH permanent naming rights AND premium digital screen inventory in the same package, from outdoor MUPIs to indoor check-in and lounge screens.

Two Ways to Advertise at Dubai's Vertiports

Unlike any other transport hub in Dubai, the vertiport network offers brands two distinct advertising opportunities: Naming Rights for permanent brand presence, and Digital Screen Advertising for campaign-based visibility. Both can be booked independently or combined for maximum impact.

OPTION A: Naming Rights

Permanent brand placement across all vertiport naming assets, including entrance logo, column wraps, car park logo, and landing pad logos.

3-year minimum contract

Best for: Banks, telcos, luxury brands, real estate developers, automotive brands, airlines

OPTION B: Digital Screen Advertising

Campaign-based advertising across indoor lounge screens (1×75″ + 6×65″) and outdoor digital MUPIs (1.5m x 2.5m) at the vertiport entrance and exit.

Flexible campaign durations

Best for: Luxury retail, F&B, hospitality, events, consumer lifestyle brands

Vertiport Naming Rights Assets:
Every Brand Touchpoint at Each Location

Each vertiport includes five permanent naming rights assets, covering the full passenger journey from arrival by car to departure by air taxi. Your brand name and logo appear across every touchpoint.

Asset 1: Exterior Car Park Logo

Location
Terminal Car Park, exterior facing
Size
3m × 1m (subject to minor changes)
Format
Premium brand logo placement on the external car park structure
Visibility
First brand impression as passengers arrive by car, seen from the main access road
Image Alt Text
Vertiport exterior car park logo naming rights Dubai, 3m × 1m brand placement terminal car park

Your brand greets every passenger the moment they arrive at the vertiport. The Exterior Car Park Logo is a 3-metre branded sign on the vertiport’s external car park structure, the first brand impression before passengers even enter the terminal. High dwell time as passengers park, pay, and walk toward the entrance.

Asset 2: Vertiport Entrance Logo

Location
Terminal Entrance: facade of the vertiport building
Size
3m × 1.5m (subject to minor changes)
Format
Premium illuminated brand logo on terminal entrance facade
Visibility
Dominant brand presence on the vertiport’s main facade, visible from the road, car park, and approach paths
Image Alt Text
Vertiport entrance logo naming rights, Dubai, 3m × 1.5m illuminated brand placement terminal facade

The headline naming rights asset. Your brand name in illuminated format on the face of the world’s first commercial vertiport. This is the equivalent of having your name on an airport terminal, except it’s a global first, and every piece of media coverage of the launch features this facade. The Vertiport Entrance Logo is the single most visible asset in the naming rights package. 

Asset 3: Vertiport Column Wraps (3 Columns)

Location
Terminal Entrance: three structural columns
Size
8m (height) per column × 3 columns
Format
Full-height column wraps with brand creative
Visibility
Unmissable brand presence framing the terminal entrance, seen from multiple directions
Image Alt Text
Vertiport column wraps naming rights, Dubai 8m brand wrap terminal entrance, three columns
Three 8-metre column wraps framing the vertiport entrance, one of the most dramatic brand environments in the UAE. As passengers approach on foot, the columns create a brand corridor that surrounds the experience before they even enter the building. A format found nowhere else in Dubai’s advertising landscape.

Asset 4: Landing Pad Logos (2 Logos)

Location
Vertiport Landing Pad: rooftop level
Size
3m × 3m per logo × 2 landing pads
Format
Rooftop brand logos on the active air taxi landing pads
Visibility
Visible from aerial approach (every air taxi passenger), and from elevated viewpoints around the area
Image Alt Text
Vertiport landing pad logo naming rights, Dubai 3m × 3m brand placement eVTOL landing pad rooftop
Your brand logo, painted on the world’s first commercial eVTOL landing pads. Two 3-metre brand marks on the rooftop landing pads mean every air taxi passenger sees your logo as their aircraft approaches to land. No advertising format in the world puts a brand in the eyeline of a passenger in an air taxi. Until now.

Asset 5: Landing Pad Entrance Wraps (2 Sides)

Location
Vertiport Landing Pad: exterior wrap, two sides of rooftop structure
Size
25m × 4m per side (subject to minor changes)
Format
Large-format exterior wrap on the vertiport rooftop structure
Visibility
Visible from ground level, surrounding roads, and aerial approach, the largest single format in the package
Image Alt Text
Vertiport landing pad entrance wrap, Dubai naming rights, 25m × 4m large format brand advertising rooftop

The largest brand format in the vertiport naming rights package. A 25-metre wrap on two sides of the rooftop landing pad structure, visible from the air, from surrounding roads, and from ground level across a wide radius. This is the dominant OOH presence that makes the vertiport unmistakably yours in the skyline.

Vertiport Digital Screen Advertising:
Reach Dubai's Most Premium Captive Audience

For brands that want targeted campaign advertising rather than long-term naming rights, the Vertiport Network also offers a suite of premium digital screens, both indoor and outdoor. These are the only digital screens in the world positioned inside and around a commercial air taxi terminal.

Indoor Screens: Check-In & Lounge

Location

Vertiport indoor check-in area and passenger lounge

Screens

1 × 75-inch screen + 6 × 65-inch screens

Format

Digital display advertising, video and static

Audience

Passengers checking in for air taxi flights, captive, dwell time of 5–15 minutes

Alt Text

Vertiport lounge digital screen advertising Dubai, indoor display check-in area eVTOL terminal

Seven premium digital screens inside the vertiport lounge and check-in area. Passengers spend 5–15 minutes in this space before boarding their air taxi. The audience is captive, affluent, and attentive, creating an environment more like a premium airport lounge than a typical transit point. Perfect for luxury retail, hospitality, automotive, and financial brands.

Outdoor Digital: Double-Sided MUPI (Vertiport Exit)

Location

Vertiport exit, outdoor

Size

1.5m × 2.5m (double-sided)

Format

Digital MUPI: dynamic advertising, both sides

Audience

Passengers exiting the terminal on foot and passing traffic from the road

Alt Text

Vertiport exit double-sided MUPI digital advertising, Dubai, 1.5m × 2.5m outdoor digital screen

 

A double-sided digital MUPI at the vertiport exit captures every passenger as they leave the terminal, at their highest point of engagement after completing an air taxi journey. Both faces reach different audience flows, maximizing impression volume for any brand running a dynamic campaign creative.

Outdoor Digital: Single-Sided MUPI (Vertiport Entrance)

Location

Vertiport entrance, outdoor

Size

1.5m × 2.5m (single-sided)

Format

Digital MUPI: dynamic advertising

Audience

Passengers arriving at the terminal and drop-off traffic from the road

Alt Text

Vertiport entrance single-sided MUPI digital advertising Dubai 1.5m × 2.5m outdoor screen

A single-sided digital MUPI at the vertiport entrance positions your brand at the first point of contact as passengers arrive. Combined with the exit MUPI, brands can achieve full-journey coverage, reaching passengers on arrival and departure in the same campaign.

How Digital Space Dive Secures Your Vertiport Naming Rights

The Dubai Vertiport Naming Rights and advertising opportunities are managed exclusively through Elevision, the official commercial partner of Skyports Infrastructure and the RTA, as announced at Dubai Airshow 2025. Digital Space Dive is an authorized outdoor advertising agency in the UAE that facilitates brand access to this opportunity through our established media partner relationship with Elevision.

We manage the entire process so your team focuses on brand strategy while we handle submission, negotiation, installation, and contract management.

1
Consultation: We Understand Your Brand
A confidential consultation to understand your brand objectives, target audience, campaign goals, preferred vertiport location, and budget parameters. We provide expert guidance on which naming rights assets or digital screens will deliver maximum ROI for your specific category.
2
Proposal: We Tailor the Package
We prepare a tailored proposal specific to your brand: location recommendation, asset selection, available inventory, and commercial terms, all handled confidentially. We do not publish pricing publicly because every package is unique to the brand and location.
3
Submission: We Handle Everything
As an authorized UAE media partner, we submit your naming rights application through the official Elevision × Skyports channel. We manage all documentation, eligibility requirements, creative specifications, and commercial negotiations on your behalf.
4
Activation: Your Brand Goes Live
Once naming rights are secured, we oversee full activation, from creative artwork submission and technical installation coordination to ongoing asset management for the duration of your contract. You own the brand presence. We run the operation.

Vertiport Naming Rights Pricing & Availability

Vertiport naming rights are offered on a 3-year contract basis, commencing from the date of the first commercial flight at each respective vertiport location.

Important – Pre-Launch Added Value: Any period between contract signature and the first commercial flight is provided at no additional cost and does not count toward the 3-year contract term. Brands that sign early benefit from free brand exposure on the vertiport from the day of installation, which at DXV and AUV was March 31, 2026.

Frequently Asked Questions:
Dubai Vertiport Naming Rights

Q1: What is the Dubai Vertiport Naming Rights opportunity?

The Dubai Vertiport Naming Rights opportunity allows brands to associate their name permanently with one of Dubai's four commercial air taxi vertiports. Managed by Elevision, the exclusive commercial partner of Skyports Infrastructure and the RTA, this is the first-ever commercial vertiport naming rights program in the world. Digital Space Dive, as an authorized outdoor advertising agency in the UAE, facilitates brand access to this opportunity through our media partner network.

Q2: How can I advertise at Dubai's vertiports?

Brands can access Vertiport advertising in two ways. First, through naming rights, a permanent 3-year contract that places your brand across all naming assets at your chosen vertiport location. Second, through digital screen advertising, campaign-based placements on indoor lounge screens and outdoor digital MUPIs. Digital Space Dive facilitates both options. Submit an inquiry, and our team will respond with a tailored proposal within 48 hours.

Q3: Which vertiport locations are available for naming rights in Dubai?

Two vertiports are live and open for naming rights: DXV at Dubai International Airport and AUV at Dubai Marina, both activated on 31st March 2026. Two more vertiports at Palm Jumeirah and Downtown Dubai are coming by the end of 2026, and naming rights for those locations are also available for submission now. Availability is limited as only one naming rights partner can be secured per location.

Q4: What advertising assets are included in the vertiport naming rights package?

Each vertiport naming rights package includes five permanent branded assets: the Exterior Car Park Logo (3m × 1m), the Vertiport Entrance Logo (3m × 1.5m), the Vertiport Column Wraps (3 columns at 8m height), the Landing Pad Logos (2 logos at 3m × 3m each), and the Landing Pad Entrance Wraps (25m × 4m, two sides). All sizes are subject to minor changes, and full specifications are provided upon request.

Q5: What digital screen advertising is available at Dubai vertiports?

Digital screen advertising at each vertiport includes: indoor Check-In & Lounge screens (1 × 75-inch and 6 × 65-inch screens in the passenger waiting area), an outdoor Double-Sided MUPI at the vertiport exit (1.5m × 2.5m), and an outdoor Single-Sided MUPI at the vertiport entrance (1.5m × 2.5m). Digital screens can be booked independently or combined with naming rights for full vertiport brand coverage.

Q6: How much do Dubai Vertiport Naming Rights cost?

Pricing for vertiport naming rights is not published publicly as it varies by location, asset selection, and availability. Digital Space Dive provides a confidential, tailored pricing proposal within 48 hours of receiving an inquiry. The contract runs for a minimum of 3 years from the first commercial flight, with any pre-launch period provided as added value at no cost. Please submit an inquiry to receive a proposal specific to your brand and preferred location.

Q7: What is the contract term for vertiport naming rights?

The naming rights contract runs for a minimum of 3 years, starting from the date of the first commercial flight at the relevant vertiport location. Any period between contract signature and the first commercial flight is provided as added value; it does not count toward the paid contract term. At DXV and AUV, which launched on 31st March 2026, brands that signed early benefited from free brand exposure from the installation date.

Q8: Is the Dubai Vertiport advertising program officially government-backed?

Yes. The Dubai Vertiport Network is a government initiative by the Roads and Transport Authority (RTA), developed in partnership with Skyports Infrastructure and Joby Aviation. The vision was personally championed by HH Sheikh Mohammed bin Rashid Al Maktoum at the World Government Summit in 2023 and 2024. The naming rights and media program is managed by Elevision, which signed a partnership with Skyports at Dubai Airshow 2025 as the network's exclusive commercial partner.

Ready to Be the Name Behind Dubai's Air Taxi Future?